The Delightful Art of Jankybombing

Jankybomb is a web app created to add Janky, art toy and digital Instagram influencer, to your photos. It was created as part of the first Kickstarter for SUPERPLASTIC art toys.

Kickstarting Janky

Kickstarting Janky

Friday afternoon – 3pm. Paul Budnitz of Superplastic gave us a ring with an idea for his Kickstarter rewards. “I want people to upload a picture, put Janky in it, position him and then share it on Instagram. If we get X number of shares, it unlocks new rewards. Monday or Tuesday would be a good time to launch.”

How could we say no?

From Idea To Instagram

From Idea To Instagram

Given the short timeframe, work began before Paul got off the phone. By the evening, we had a prototype partially working with cat images in place of Janky. By Saturday afternoon, we were able to upload a photo, place a Janky, rotate him and resize him. By Sunday, we had finished testing on mobile and desktop and shipped it off to be released on Monday. Jankybombs soon flooded Instagram as Paul’s Kickstarter continued to grow. Since then, Jankybombing updated and re-used for other SUPERPLASTIC social media campaigns with #DRUNKJANKY.

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